Outreach Plan for Developer-as-a-Service in Key Western Markets (2025)

1. Optimal Times & Days to Connect (By City & Time Zone)

Target Cities: San Francisco Bay Area (Pacific Time), New York City (Eastern Time), Los Angeles (Pacific), Seattle (Pacific), Austin (Central), London (UK Time). BDEs should align their schedules to reach prospects during these cities’ business hours.

Mid-Week is Prime:
- Focus outreach on Tuesdays, Wednesdays, and Thursdays. Studies show these mid-week days yield the best connection rates for sales calls^[1].
- Wednesday is often ideal, with significantly higher first-call conversation rates than Monday (up to 50% higher)^[2].
- Avoid Monday mornings (prospects planning their week) and late Fridays (prospects mentally checked out)^[3].
Best Times (Local to Prospect):
- Aim for late morning (around 10–11 AM) or mid-afternoon (around 2–4 PM) in the prospect’s local time^[4].
- Examples:
  - Pacific Time (SF Bay, LA, Seattle): 10–11 AM PT or ~3–5 PM PT are high-engagement windows^[5]. (3–5 PM PT often catches decision-makers wrapping up)^[6]^[7].
  - Eastern Time (NYC): 10–11 AM ET or 2–4 PM ET^[8].
  - Central Time (Austin): 10–11 AM CT or 2–4 PM CT.
  - London (GMT/BST): 10–11 AM UK time or 2–4 PM UK time.
Alignment with India Time:
- BDEs in India will need flexible hours (e.g., 10 AM PT = 10:30 PM IST; 10 AM London = 2:30 PM IST).
- Plan work shifts to be alert during target windows.
LinkedIn Activity:
- Engage mid-week mornings: Post and message around mid-morning Tuesday-Thursday in the prospect’s time zone for visibility^[9]^[10].
- Avoid weekends: Professionals rarely engage, messages get buried^[11]^[12].

Why these times? Research indicates people are more receptive when not in peak busy periods (late morning after settling in; mid-afternoon after urgent tasks). Calling outside 9–5 or during lunch leads to lower pickup rates^[13]^[14].

Golden Window: Tuesday–Thursday, mid-morning or mid-afternoon local time.

2. Multi-Channel Outreach Flow (LinkedIn → Email → Call)

A multi-channel approach (LinkedIn, email, phone) is critical as prospects have different preferences^[15].

LinkedIn Connection Request:
- Send a connection request with a brief, personalized note (see Section 4).
- Warms the intro, shows interest.
- Ensure your LinkedIn profile is polished (photo, headline).
- Timing: Local morning or early afternoon.
LinkedIn Welcome Message:
- Send within 24 hours of connection acceptance.
- Short thank-you and intro.
- Reference something specific about them/their company.
- (If no acceptance after days, proceed with email).
Cold Email (Day 2–3):
- Send to work email 1-2 days after LinkedIn request.
- Introduce Atyantik’s value (skilled Node.js/React/Laravel devs on-demand).
- Focus on their pain points (hiring challenges, backlog) - see Section 4.
- Keep concise & personalized.
- Subject line is key (e.g., “Quick help for your dev team?”, “Idea for [Prospect Company]‘s dev roadmap”).
- Send Tue/Thu mornings for higher open/reply rates^[16]^[17].
Follow-Up Call (Day 4–5):
- Call after initial messages (you’re less of a stranger).
- Ask if it’s a good time.
- Quick value statement (e.g., “We provide experienced dedicated developers… helping speed up product development by 30–50%^[18]…”).
- Voicemail: Leave polite message (name, company), mention email follow-up.
- Pro tip: Mentioning a sent item (“I’ll resend my email…”) prompts them to look.
- Crucial: Send follow-up email immediately after call/voicemail referencing the attempt^[19].
Secondary Follow-Ups (Weeks 2–3): Mix emails and LinkedIn touches.
- Email Follow-Up #2 (Day 7-8): Short, reiterates value, maybe shares a case study/stat (e.g., “client cut delivery time by 25%…”). Light tone, end with question.
- LinkedIn Nudge: If connected but no reply, gently engage (like/comment on post), then brief follow-up message (e.g., “Hi [Name], hope you saw my note… happy to chat when convenient.”).
- Call #2 (Day 10-12): Second attempt, maybe different time. Persistence matters (93% contacts by 3rd attempt^[20]). Remain courteous.
- Final Follow-Up Email (Day 14-21): Polite “break-up” email (e.g., “Understand now might not be right… won’t keep pestering… feel free to reach out if needs change.”). Often elicits response, leaves good impression.

Why multi-channel? Relying on one channel is limiting. Using phone and email improves contact rates^[21]. Social selling (LinkedIn) boosts success (66% higher quota attainment^[22]). Persistence is vital: 80% deals need 5+ follow-ups, but ~50% reps quit after one^[23].

Plan: ~6–7 touches over 2-3 weeks per prospect maximizes response rates^[24].

3. Messaging Strategy: Psychology of Tech Decision-Makers

Get attention with empathy and relevance. Tech leaders get ~70 sales emails per day^[25]. Stand out by resonating with their needs/mindset.

Personalization & Research:
- Generic = ignored. Show homework (e.g., “Noticed hiring…” “Saw launch on Product Hunt…”). Tailored outreach signals value^[26].
- Even small details connect (alma mater, shared post, mutual connection).
- Tip: “3x3 rule” - find 3 relevant insights in ~3 mins for your message^[27].
Focus on Pain Points & Value (Not Features):
- Address likely challenges: talent shortage, slipping deadlines, high local dev costs, specific skill gaps.
- Acknowledge pain (e.g., “hiring top devs in [city] is tough…”).
- Present Atyantik as the solution to that problem.
- Emphasize outcomes: Faster releases, cost savings, flexibility, reliability^[28]. (e.g., “helped startups like X reduce backlog by 50%…”).
- Frame as achieving their goals (faster delivery, lower burn rate). C-level thinks strategic value (revenue, efficiency, growth)^[29]^[30].
Build Credibility & Trust:
- Tech leaders are risk-averse (code quality, integration). Use social proof & authority.
- Mention success stories/clients (“partnered with retail SaaS in Austin… launched 2 months faster”).
- Use metrics (“70% companies using staff aug report faster delivery^[31]”).
- Show experience with similar tech/industries.
- Professional tone, avoid typos/sloppiness (credibility killers^[32]^[33]).
- Cite real stats/reports to appeal to data-driven CTOs.
Keep It Concise:
- Respect their time. Short messages (2-3 short paragraphs email/LI; ~4-6 sentences total).
- Intro call pitch < 30 seconds.
- Grab attention early (compelling insight/question).
- Use curiosity (e.g., “noticed way to improve X…” “idea to save 20% dev costs…”) but deliver substance.
Use a Consultative Tone:
- Frame as helping solve a problem/reach a goal, not hard selling.
- Use phrases like “might help if…”, ask about their situation (“Are you open to exploring…?”).
- Invites conversation, shows you care about fit. Decision-makers prefer understanding over product pushing.
Address Common Objections Upfront:
- Anticipate concerns (offshore = time zones, communication, quality).
- Proactively alleviate (e.g., “fluent English, overlapping hours,” “follow agile, integrate seamlessly”).
- Mention certifications/security (ISO, NDAs) briefly.
- Goal: remove friction that prevents replies. Seeing you’ve considered IP/onboarding builds safety.
Leverage Scarcity & Urgency (lightly):
- Subtly imply limited slots/cost of delay. (e.g., “React specialist available June… availability may not last.”). Positions value as time-sensitive.
- Tie to their urgency (e.g., “With Series A launch Q3… now is good time to onboard…”).
Be Human and Authentic:
- Friendly, genuine tone. Differentiates from robotic pitches.
- Disarming line (“know cold messages aren’t highlights… hope this helps”) shows humility.
- Humor if appropriate/sparing.
- Authenticity builds rapport, breaks monotony.

Key takeaway: Outreach should feel like a tailored proposal, not a generic pitch. Speak to needs, back with proof, make it easy to say yes (or “tell me more”).

4. Scripts and Messaging Examples

(Remember: These are templates to be personalized. Customize bracketed parts and wording.)

LinkedIn Connection Request (Note ≤ 300 chars)

Goal: Introduce & give a non-salesy reason to connect.

**Example 1 (Shared Interest):**
Hi [Name], I enjoyed your recent post on scaling engineering teams. As a Business Dev at Atyantik (we provide Node/React devs as a service), I often work with CTOs like you. Would love to connect and learn about your tech initiatives at [Company].

**Example 2 (Trigger/Mutual Connection):**
Hi [Name], we're both connected with [Mutual Connection] and I saw the news that [Prospect's Company] is expanding to IoT – exciting stuff! I work with a team specializing in custom IoT web apps. Let's connect – perhaps Atyantik can be a resource as you grow.

Why they work: Polite, mentions why (shared interest/news), establishes relevancy, no hard sell. Plants seed of curiosity. ~2 sentences ideal.

First LinkedIn Message (After Connection)

Goal: Thank, start brief, low-pressure dialogue.
Thanks for connecting, [Name]!

I noticed [Company] is looking to add new platform features this year (saw the roadmap blog). If you ever need extra hands in your dev team, my firm Atyantik can provide experienced remote developers (Node, React, etc.) as an extension of your team.

Curious – are you currently working on any projects where additional developer support might help? Happy to share more if so, and if not, no worries at all. I'm glad to be in your network!
Why it works: Thanks/rapport -> Shows research -> Succinctly states value in context -> Low-pressure question with easy out (“no worries”). Keep short (readable without “See more”). Helpful, inquisitive tone.

Cold Email – Initial Outreach (PAS Approach)

**Subject:** Struggling to hire Node.js talent? (A potential solution)
*(Alt: "Idea for [Company]'s dev backlog", "Quick question, [Name]")*

Hi [Name],

I'll keep this short – I know your inbox is busy. I noticed [Prospect Company] is [personalization: e.g., "planning major product launch" / "hiring 3+ engineers"]. Many CTOs I talk to are **struggling with tight deadlines and talent gaps**<sup>[<a href="#ref-34">34</a>]</sup> – if that sounds familiar, I'd like to help.

**What we do:** Atyantik provides **dedicated remote developers** (Node.js, React.js, PHP/Laravel specialists) who work as an extension of your in-house team. No project overhead, you manage tasks directly – like hiring a skilled dev, but faster (<2 weeks vs ~34 days US avg<sup>[<a href="#ref-35">35</a>]</sup>) and at a fraction of local cost.

**How we've helped:** We helped a SaaS startup like yours augment with two React devs – they **cut their feature backlog by 40% in one quarter** and saved ~$200K vs local hires. We have deep experience in custom web apps and RFID/Inventory systems (noticed you mention RFID – we've done WaveRFID integrations).

If expanding dev capacity or speeding up development is a priority, would you be open to a quick 15-minute call? I'd love to learn your challenges and see if our service could fit [Company].

Thank you for your time, [Name].

Cheers,
[Your Name]
Business Development @ Atyantik
[LinkedIn URL] | [Email] | [Phone]

Why it works: Personalization upfront -> Problem/Agitation (with potential stat)^[36] -> Solution Value Prop (model & benefits, contrasts vs hiring)^[37] -> Credibility (mini case study, relevant domain) -> Soft CTA (15-min call to explore fit) -> Polite, professional tone. Check formatting & proofread!

Cold Email – Follow-Up Example

Goal: Shorter, punchier follow-up after 3-5 days no response.
**Subject:** RE: Developer support for [Company]

Hi [Name],

Just a quick follow-up – I know things get busy. I shared an idea last week about helping [Company] with an experienced remote developer to accelerate projects. **In case it got buried, I wanted to resurface it.**

Many growing teams use staff augmentation to hit dev goals; in fact, 74% of orgs report improved delivery timelines with it<sup>[<a href="#ref-38">38</a>]</sup>.

Would it be 💡 if I send more info or set up a brief call? If now isn't the right time, I understand – please let me know either way. I'm here as a resource.

Best,
[Your Name]
Why it works: Brief -> References previous email politely (“in case buried”) -> Adds new value (stat)^[39] -> Non-accusatory, asks for response either way -> Optional light emoji 💡 for visual break. After this, maybe one more value-add email, then move to nurture if still no response. Don’t exceed 3 emails without response.

Cold Call Script (Opening & Key Points)

Goal: Intro, compelling one-liner, engage with question (all < 30 secs).

Intro & Permission: “Hi [Name], this is [Your Name] from Atyantik. Did I catch you at an okay time?” (Respect time, offer callback if needed).

Context: “Thanks! You might have seen my LinkedIn/email – I reached out because we help companies like yours with additional software developers on demand.” (Remind, succinct value).

Value Pitch (<30s): “[Company] growing… suspect more projects than team can handle? We provide vetted, full-time developers (Node, React…) who work remotely as part of your team. Like hiring fast, without recruitment/high salary. Clients see faster delivery/lower costs – CTO called it a ‘productivity boost’.” (Pain + Solution Benefits).

Engaging Question: “I’m curious, [Name], how are you handling overflow development or hiring challenges?” (Shift to dialogue. Alt: “Is extending your team something you’d consider if it saved time/budget?”).

Listen & Respond: Listen carefully. Acknowledge answer.

Interest/Pain expressed? -> Offer meeting (“Hear you… exactly where we help. Schedule short call to learn more/explain integration?”).

“All set”/Not interested? -> Gentle probe (“Understood. Out of curiosity, using outsourcing partner or prefer in-house?”). If still brushed off -> Respect (“No problem, thanks for time. Happy to chat if things change.”).

Voicemail (<20s): “Hi [Name], [Your Name] from Atyantik. We provide dedicated software developers. Sent email last week, thought I’d call. Will drop email with contact. Love to chat if helpful. Again, [Your Name], Atyantik. Thank you.” (Context + nudge to check email).

Delivery: Speak clearly, confidently. Smile (warms tone). Stand up (more energy). Be courteous always.

Discovery Call (First Meeting) Script/Agenda (15-30 min)

Goal: Understand needs, show how we help (not full sales pitch).

Opening & Agenda (2 min): “Hi [Name], great to meet you! Thanks for time. Hope to learn your needs/challenges, share how Atyantik works & client use cases. Sound good? Any specific questions for today?” (Collaborative tone, confirms purpose).

Intro to Them (5-10 min - ASK): Get them talking.

“Quick overview of engineering team & current projects?” (Context)

“Biggest challenges/bottlenecks in development now?” (Pain points)

“Using [tech stack]… any skill/resource gaps?” (Needs) (Non-tech founder: “features you wish you could deliver faster?”)

“Tried outsourcing/external devs before? How’d it go?” (Past experience/reservations)

“If you had extra dev(s) now, what projects/results would that enable?” (Envision benefit)

Listen actively, take notes, paraphrase pain back.

Brief Intro to Atyantik & Solution (5 min): Ask permission (“Thanks for sharing… alright if I explain how we work & address those needs?”).

Tailor to their points (speed vs quality focus).

Explain dev-as-a-service model: “full-time dedicated developers, integrate like in-house hires (your standups/managers), we handle HR/payroll. Gives flexibility (scale up/down), avoid long-term costs/hiring overhead.”

Highlight relevant experience/skills: “5-10 yrs exp… if need Node+AWS, likely have someone… handpick based on reqs, you interview for fit.”

Address their concerns: (Time zones -> overlap; Quality -> vetting/agile; Security -> NDAs). Proactively solve objections.

Quick success story: “Worked with [Similar Client]… delivered release on time… with us 18 months. Aim for partnership.”

Questions & Discussion (5-10 min): Ask if they have Qs. Be ready for:

Rates/Pricing (Offer quote post-scoping; have ballpark ready).

Communication/Time zones (Reiterate overlap, responsiveness, tools).

Dev profiles/Resumes (Offer sample CVs / interviews as next step).

Contract flexibility (Explain terms).

Project management (Clarify they direct dev, Atyantik supports).

References (Mention availability of case studies/contacts).

Answer honestly. If unsure, promise follow-up.

Next Steps & Thank You (2 min): Recap & confirm plan.

Example: “Sounds like need React + Node dev, ideally start next month. Next: I’ll send detailed proposal (how we work, dev profiles, pricing). Review, then schedule call or interviews? Make sense?”

Less far along: “I’ll email info & client examples. Let’s keep in touch - follow up in a week?”

Thank them: “Great conversation, [Name]. Appreciate it. Send email shortly. Wonderful day!”

After Call: Always follow up with email summarizing points & agreed next step.

5. Lead Research Before Outreach

Effective outreach starts with research. Spend a few minutes gathering intel before contacting.

Prospect’s LinkedIn Profile:
- Role, background (headline, about). Tailor approach (technical vs. business focus).
- Recent posts/shares? -> Insight/Reference point.
- Mutual connections? -> Conversation starter/Intro possibility.
Company LinkedIn Page:
- Recent updates (funding, products, hires)? Funding -> likely scaling/needs talent^[40]. Launch -> need v2.0/support.
- Size/Stage (employee count)? 11-50 + Series A = prime target.
Company Website:
- Understand business/domain (homepage, about).
- Careers/Jobs page: Actively hiring devs? -> Huge signal of need/budget. Mention open reqs.
- Team page: Engineering team size? Tech stack clues?
Tech Stack Clues:
- Use tools (BuiltWith) or job postings.
- Node.js/React match? -> High priority.
- Pure .NET shop? -> Deprioritize or angle differently. Avoid mismatches.
Recent News & Press:
- Google News search (“[Company Name] news”). Featured? New office? Award? -> Entry points (“Congrats on…”). Shows interest.
Existing Outsourcing/Locations:
- Company/LinkedIn indicate distributed teams (offices abroad, remote contractors)? -> Open to model. Emphasize easy integration.
- No indication? -> Be prepared to explain remote cooperation more.
Personal Interests (Secondary):
- Personal blog, tweets, common uni/group? -> Subtle icebreakers. Keep professional.

Action: Document findings (CRM/notes) for personalization (“saw e-commerce expansion”, “noticed AWS use”).
Research = ammo for personalization & qualification. Improves response rates significantly^[41]. Research role in decision-making (Head of Eng vs PM) to tailor ask.
Never go in blind. 5 mins scan -> reveals if lead worth pursuing & how to angle pitch.

6. Lead Qualification & Prioritization Criteria

Focus time on best prospects. Qualify leads early.

Job Title & Decision Power:
- Target: Founder, CTO, Head/VP Eng, Tech Director, Product Head.
- Ensure actual decision-maker or key influencer.
- Prioritize “C*O”, “VP”, “Head of [Tech]” titles.
Company Size & Stage: Ideal = growing small to mid-size tech companies/teams.
- Startups (10–100 employees): Esp. Series A/B funded. Need scale + cost-conscious.
- Digital Agencies / Software Studios (up to 50-200): Workload fluctuates -> need staff augmentation.
- SMEs building software products: Non-tech core but need software built. Check budget.
Active Hiring or Talent Gaps:
- Many open dev roles / “hiring engineers” posts = hot lead. Indicates need, budget, maybe slow local hiring.
- Prioritize companies with open tech roles matching our skills.
- LinkedIn shows team gap (e.g., front-end but no backend)? -> Potential need.
Tech Stack Fit:
- Node.js, React.js, PHP (Laravel), WaveRFID, SaaS expertise = our core.
- Leads using these / building similar products = higher priority (relevant value prop).
- Focus on match between their needs and our expertise.
Pain Indicators: Look for signs of need.
- Missed deadlines (news/blog).
- User feedback on slow rollout (forums).
- Rapid user growth -> need engineering scale.
- Prospect posted about hiring struggles / big project -> golden signal.
- Trigger events -> top of list.
Openness to Outsourcing:
- Clues: Remote team members, “remote/contract” in job posts, team locations on LI.
- Company explicitly “no outsourcing”? -> Lower priority.
- Written about needing dev support? -> Likely receptive.
Budget/Funding:
- Raised funding / established profitable = more likely budget.
- Use Crunchbase etc. Funding news = strong hint.
- Agencies with big clients = likely revenue.
Geographic Time Zone Compatibility:
- Target cities (SF, NYC…) used to remote work. London familiar with India time zone.
- Prioritize those explicitly mentioning flexible/hybrid teams.
Responsiveness/Engagement:
- Leads engaging (accept LI, respond) -> move up priority.
- Goes cold? -> Deprioritize after cadence. Be agile.

Action: Use lead scoring (CRM) if possible (+5 open jobs, +5 Series A, +3 Node.js…). Focus effort on top leads. Spend limited time on highest conversion likelihood leads. Qualifying means sometimes deciding not to pursue. Quality > Quantity. “Don’t try to boil the ocean.”

7. Repeatable Outreach Cadence (Weekly Plan)

Consistency & timing are key. Template cadence (~2-3 weeks), multi-channel, optimal timing.

Week 1:

Mon: Research & Prep. Send LinkedIn connection requests (w/ notes) late morning/afternoon local time^[42]. (Light touch to set stage).
Tue: Morning: Send initial cold email^[43]. Afternoon: Send LinkedIn thank-you/intro message (if connected). (Multi-touch via different channels).
Wed: LinkedIn focus: Follow-ups, engage content, monitor. Call super-hot leads (high email engagement?).
- Touch Summary W1 (by Wed EOD): LI connect note + initial email + maybe LI message (2-3 touches).
Thu: Prime day for first phone call (mid-afternoon best^[44], ^[45]). Call after email seen. Leave voicemail if needed. Send post-call/VM email follow-up. Send Email Follow-up #1 if opened but no reply.
Fri: Avoid heavy prospecting afternoon^[46]. Morning: Light touch (optional LI message/share). Catch up CRM, plan next week.

Week 2:

Mon: Send Follow-Up Email #2 (short, reference last touch) mid-morning. Call prospects missed last week (esp. London). Second call attempt boosts contact rate^[47].
Tue: For quiet leads: Send LinkedIn follow-ups/InMails (offer to chat there). Send Email #2 if held off Monday (Tue good email day^[48]).
Wed/Thu: Final push for no response. Send Email #3 / InMail (break-up or value-add). Polite, reiterate benefit, link to resource, clear contact info^[49], ^[50]. Prompts response or leaves good impression.
Fri W2: Send final email if not done. By now ~5-6 touchpoints across channels, usually sufficient^[51].

Week 3 (Optional):

For somewhat engaged but silent leads: One more light touch (check-in call / brief LI msg: “timing not right? circle back next quarter?”). Most successful cadences ~3 weeks / ~6 touches^[52].

Post-Cadence:

Move unresponsive lead to nurture/long-term follow-up list (reminder 2-3 months later, new angle).

Cadence Summary (1 Prospect):

Day	Action
Day 1 (Mon)	LinkedIn connect request
Day 2 (Tue)	Email #1 + LinkedIn intro message (if connected)
Day 4 (Thu)	Call #1 + Voicemail + Email follow-up (post-call)
Day 5 (Fri)	(Light touch/rest - maybe LI engage)
Day 8 (Mon W2)	Email #2 (short follow-up)
Day 9 (Tue W2)	LinkedIn follow-up or InMail
Day 10-11 (Wed/Thu W2)	Call #2 attempt
Day 12 (Thu/Fri W2)	Email #3 (break-up/value add)
Beyond	Week 3 touch (if engaged); Pause/Nurture (if radio silent)

Key: Polite persistence, optimal timing/channels.
Track every interaction in CRM. Be ready to adapt based on response
(“Not right now” -> later follow-up; “Talk to X” -> pivot).
Framework ensures leads don’t fall through cracks.
Goal: Be persistent, timely, and relevant. Good hunting!

Sources Overview: Plan informed by research on optimal outreach times/days^[53], ^[54], multi-touch cadence effectiveness^[55], and staff augmentation benefits^[56], ^[57]. Continuously refine messaging based on real interactions.