Non-Technical - Lead Generation and Outreach Plan for Atyantik

Introduction & Objectives

Atyantik is an India-based development company aiming to become a go-to tech partner for non-technical, funded founders in major startup hubs. This plan outlines a 3–6 month strategy to generate consistent leads and project opportunities (e.g. websites, MVPs, SaaS tools, custom platforms) from early-stage entrepreneurs in the San Francisco Bay Area, New York City, Los Angeles, Seattle, Austin, and London. The goals are to close small-to-mid-sized projects and convert these clients into long-term partnerships. We will leverage a modest advertising budget (INR 20–40k/month) and tool budget (INR 10–30k/month) to create a scalable mix of inbound and outbound lead generation. Key objectives include identifying the most effective channels to reach our target personas, crafting trust-building messaging for non-technical audiences, and implementing a phased outreach campaign that yields qualified leads over the next 3–6 months and beyond.

Target Audience Profile

Our ideal clients are non-technical founders or startup CEOs with early-stage business ideas and secured funding (or personal capital). They typically lack an in-house tech team and are looking for a reliable development partner to build their product. They are located in innovation hubs like Silicon Valley, NYC, Los Angeles, Seattle, Austin, and London, where startup activity is high. These founders are business-savvy but not tech experts – they value clear communication, trust, and results over technical jargon. They want a development team that can take ownership of the “how” while they focus on the vision and “what” of their product. Common pain points include uncertainty about the development process, fear of being overwhelmed by technical details, and the need for a partner who can translate ideas into a working product. Messaging to this group should therefore emphasize simplicity, transparency, and outcomes – ensuring them that Atyantik can bridge the technical gap and deliver their vision. Building credibility is crucial: testimonials, case studies of past projects, and a consultative approach (e.g. offering a free initial consultation) will help win their trust. Notably, many successful non-tech founders follow a similar path of hiring a software development company to build their product early on (The Survival Kit For Non-Technical Founders In A Tech World) (The Survival Kit For Non-Technical Founders In A Tech World), so our services align well with their needs.

Inbound vs Outbound Strategy Trade-offs

With limited budgets, we need a smart balance of inbound and outbound marketing to generate leads:

  • Inbound Marketing (Ads & Content): Inbound methods like targeted advertising and content creation can attract prospects who are actively looking or open to solutions. The advantage is that inbound leads often have higher intent – e.g. a founder searching on Google for “startup MVP development” or clicking a LinkedIn ad likely has a project in mind. However, effective inbound (especially PPC ads) can be costly in competitive markets, and results may take time if relying on content/SEO. With a modest ad budget (~$250–500/month), we must target very carefully to get value. PPC campaigns require sufficient spend to gain visibility, and in markets like San Francisco or London, costs per click can be high (Why Cold Email Outreach is Better than PPC in 2024 - B2B Outreach Agency - Lead Generation Agency). The limited budget means a pure inbound approach (e.g. solely running ads) might not yield enough volume. Inbound should therefore be supplemented by highly focused content (blog posts, LinkedIn articles) addressing common questions of non-technical founders – this builds credibility and organic traffic over time, but likely won’t peak within 3 months.

  • Outbound Marketing (Direct Outreach): Outbound tactics (cold emails, direct LinkedIn outreach, personal networking) involve proactively reaching out to identified prospects. The clear benefit is control and immediacy – we can hand-pick founders or small startup CEOs in our target cities and contact them directly, rather than waiting for them to find us. This approach scales by effort, not by ad spend, making it cost-effective for a limited budget (Is cold outreach effective? - The BD School) (Is cold outreach effective? - The BD School). Cold outreach campaigns allow reaching a large pool of prospects quickly and at low incremental cost, aside from tools and labor. We also can personalize messages to resonate with each founder’s industry or problem, which improves response rates. The trade-off is that outbound leads are “colder” – since the recipient isn’t actively seeking us, the conversion may require more touchpoints and persuasive communication. There’s also the risk of being seen as spam if not executed thoughtfully. Nonetheless, cold outreach can be highly effective when targeted, especially for a small company looking to quickly drum up business (Is cold outreach effective? - The BD School). It empowers us to choose ideal client profiles (e.g. founders of new startups with certain funding, via LinkedIn filters) and reach them directly, instead of relying solely on broad ads.

Strategy Mix: Given these trade-offs, the recommended approach is a hybrid strategy: use outbound as the spearhead to generate quick conversations (since it’s proactive and budget-friendly), while simultaneously investing a portion of budget in inbound advertising and content to capture active seekers and build brand visibility. For example, a well-crafted cold email campaign to 200 targeted founders might yield immediate meetings, while a parallel small LinkedIn Ads campaign increases awareness and credibility when those same founders research Atyantik online. In summary, outbound will drive short-term lead volume (with proactive prospecting), and inbound will support longer-term pipeline and trust-building (through ads, content, and an informative web presence). We will continuously refine this mix based on results, but initially lean ~70% effort on outbound vs 30% inbound to maximize ROI given the budget constraints (Why Cold Email Outreach is Better than PPC in 2024 - B2B Outreach Agency - Lead Generation Agency).

Key Platforms & Channels for Lead Generation

To reach non-technical, capital-ready founders, we will leverage multiple channels where these individuals can be found. Below are the best platforms and channels to focus on, with their roles in our strategy:

Freelance Marketplaces & Directories

  • Upwork & Freelance Platforms: Many early-stage entrepreneurs post projects on freelance marketplaces like Upwork. Atyantik should maintain an active Upwork agency profile with a strong portfolio and client reviews. This is essentially another inbound channel – by bidding on relevant project posts (e.g. “Build my MVP” jobs), we can convert founders who are already seeking developers. The competition on Upwork is fierce (with many low-cost freelancers), but our positioning should emphasize quality, communication, and end-to-end support (appealing to those willing to pay more for a reliable partner). Even with small projects, this can be a foot-in-the-door to long-term work. Upwork and similar sites can provide quick wins, though we must be selective to avoid underbudget leads.

  • Clutch, GoodFirms & Niche Directories: These are agency listing directories where companies search for vetted service providers. In fact, industry research shows directories/marketplaces are a top 3 source of new clients for software development companies (How to get clients for a software company? - Your Software Supplier). Atyantik should optimize its profiles on Clutch, GoodFirms, DesignRush, and any relevant local directories. This includes updating our portfolio, ensuring our client reviews/testimonials are visible (perhaps inviting past clients to review us on Clutch), and highlighting our focus on startups and MVP development. Founders often turn to Clutch to compare agencies, so a strong rating and clear value proposition (“startup development experts for non-tech founders”) will attract inbound inquiries. While directory leads can be inbound gold, they may take time – so setting these up early is key, and possibly consider Clutch paid promotion for 3 months to boost visibility in target geographies.

Startup Communities & Forums

  • IndieHackers & Hacker News: Online startup communities like IndieHackers, Hacker News (Y Combinator’s forum), Reddit’s r/startups are frequented by entrepreneurs brainstorming ideas or seeking advice. Engaging authentically in these forums can indirectly generate leads. For example, Atyantik team members could answer questions (“How do I build an MVP without a technical co-founder?”) in a helpful, non-promotional manner. Over time this builds reputation and can funnel curious founders to check our profile or website. We should not overtly advertise on these forums (as that can be frowned upon), but rather provide value (share insights, success stories, technical advice) to become known. A single viral post or a well-received comment can drive significant traffic. Reddit in particular has niche threads (like r/entrepreneur, r/startups) where we might occasionally find people asking for developer recommendations – those can be opportunities to mention our services or DM the poster. Additionally, Reddit Ads could be tested targeting those subreddits or interests; Reddit allows ads by community interest which might let us reach, say, users reading r/startups (e.g. an ad saying “Have a startup idea? We’ll build your MVP – free consult”). Reddit Ads CPMs are often lower than Facebook for niche tech audiences, though volume is smaller; it’s worth a small experiment in months 2–3 if budget allows.

  • Local Startup Groups: Beyond online forums, tapping into local startup ecosystems (even remotely) is powerful. Many cities (SF, NYC, London, etc.) have active Meetup groups, Slack communities, or incubator forums for founders. We should research and join such communities – for example, “Startup Founder 101 – SF Bay Area” meetup, or local business forums – and look for opportunities to network. This might involve attending virtual events or webinars where our target persona hangs out. By contributing to discussions or hosting a small workshop (e.g. a webinar on “How to go from idea to MVP”), we can indirectly source leads. This community-driven approach ties into partnerships (discussed later) but is noted here as a channel to find prospects in their natural habitat.

Professional Networks (LinkedIn)

  • LinkedIn (Organic & Paid): LinkedIn is arguably the most important platform for B2B outreach to founders. A recent survey of software companies found LinkedIn to be by far the #1 social platform for acquiring new clients (How to get clients for a software company? - Your Software Supplier). We will leverage LinkedIn in multiple ways:
    • Organic Networking: Founders and executives are active on LinkedIn, sharing their new ventures or looking for help. Atyantik’s leadership and sales team should optimize their LinkedIn profiles to speak to the target audience (headline examples: “We build MVPs for startup founders | COO @ Atyantik”). We will grow our network by connecting with founders, investors, and startup mentors in the target cities. This can be done via LinkedIn Sales Navigator searches (e.g. find “Founder” in location “San Francisco Bay Area” with company headcount 1-10) and then sending personalized connection invites (not a hard sell, just a note like “Hi, I see you’re building [Startup Name] – we love working with early-stage founders. Would love to connect.”). As our connections grow, our posts gain more reach in that community.
    • Content & Thought Leadership: We should regularly post valuable content on LinkedIn (at least 2–4 times a month). Topics could include non-technical founder tips (“How to validate your app idea without coding”), mini case studies of projects we’ve done, or client testimonials. By demonstrating expertise and understanding of a founder’s journey, we attract interest. For example, a post titled “5 Tech Pitfalls Non-Technical Founders Should Avoid (and how to overcome them)” could get engagement, and we can subtly mention how partnering with the right dev team (like Atyantik) solves those pitfalls. This content strategy nurtures inbound leads and keeps us on the radar of our connections.
    • LinkedIn Groups: Though less prominent than before, LinkedIn groups for startups or entrepreneurship can be another place to answer questions or share relevant insights. Being active (without spamming) can establish us as helpful experts.
    • LinkedIn Paid Ads: We will target LinkedIn Ads carefully given the high cost. LinkedIn allows us to zero in on job titles like “Founder”, “Co-Founder”, “CEO” of small companies (like 1-10 or 11-50 employees) in our target geographies. We can further refine by interests or LinkedIn Groups (e.g. those who have indicated interest in “Entrepreneurship” or are members of startup program groups). An ideal approach is using Sponsored InMail/Message Ads or Sponsored Content ads that appear in the feed. For example, a Sponsored Content ad might show a carousel or short video with the message “Non-Technical Founder? Turn Your Idea into a Scalable MVP – Partner with our experienced development team and launch faster.” The CTA would lead to our landing page offering a free consultation. LinkedIn’s precise targeting is great for quality, but with a ~$500/month ad budget, we must start small (perhaps one campaign targeting a single city like SF or NYC to test response). We expect fewer leads from LinkedIn Ads due to cost, but even one or two high-quality project leads can justify it. We will monitor cost-per-lead closely and adjust targeting or shift spend to other platforms if LinkedIn CPCs prove too high.

Social Media Advertising (Meta)

  • Facebook/Instagram Ads: While our audience is professional, they also use mainstream social media. Facebook’s ad network (Meta) offers broad reach and detailed targeting that can be useful to reach aspiring entrepreneurs who might not self-identify on LinkedIn. We will create a few targeted Meta ad campaigns:

    • Geo-targeting: Focus on the key metro areas (we can geo-fence around San Francisco/Silicon Valley region, New York City, Los Angeles, Seattle, Austin, and London).
    • Demographics & Interests: We’ll target an age range likely 25-50 (most founders) and use interests/behaviors indicative of entrepreneurship. For instance, target users who have shown interest in pages like TechCrunch, Shark Tank, Y Combinator, startup accelerators, or those with behavior “Small business owners” or who are admins of a Facebook Page for a business (being a Page Admin is a strong signal of owning a business) (How To Target Business Owners on Facebook Ads in 2025). We can also include job titles such as “Founder, Owner, CEO” as listed on their Facebook profiles (many people list their workplace on Facebook). Another useful filter is targeting members of startup or small business Facebook Groups (if available via interests).
    • Ad Creative & Messaging: The ads on Facebook/Instagram should be simple and eye-catching, focusing on the founder’s pain point. For example, an ad image could show a founder-looking person overwhelmed by code on a screen, with a headline like “Have a great idea but no tech team?” and text: “We help entrepreneurs build their app ideas into reality. End-to-end development for websites, apps, and MVPs. Turn your vision into a product – without the technical headaches.” A clear CTA button “Book Free Consultation” will lead to our landing page. We’ll test a few variations (imagery of product launch, or our team working together, etc.) and see what resonates.
    • Budget Use: With limited funds, Facebook will likely give the most impressions per dollar compared to LinkedIn. We might allocate, say, INR 20k (~$250) of the monthly ad budget to Meta ads initially and see how many leads or sign-ups we get. We’ll optimize by pausing ads with weak click-through or tweaking the audience. The advantage of Meta is the breadth – we might catch aspiring founders who aren’t on LinkedIn or actively searching yet, planting a seed early. However, lead quality must be monitored; we may get some very early-stage people who are “window-shopping” ideas. That’s where a strong landing page qualification can help (more on that in Lead Capture Funnel section).

  • Google Search Ads: Google is crucial for capturing high-intent leads. A non-technical founder with a budget might literally search “hire developer for startup idea” or “startup MVP development agency”. We will conduct keyword research and run a limited Google Ads campaign targeting such terms. Likely keywords include: startup app development, MVP development for startups, hire app developer startup, software development company for startups, build my MVP idea, etc. We will use phrase and exact match to avoid wasteful broad matches (since budget is small). Geo-target the ads to show in the regions of interest (or even globally if we want, but better to focus on the six regions for relevance). Our ad copy will highlight our niche: e.g. “Startup MVP Development – Bring Your Idea to Life. Expert team for non-tech founders. Get a free quote today.” The landing page again is key to convert these clicks.
    Trade-off: Google search clicks for these keywords might be expensive (competitive) and volume might be moderate. We’ll start with a low daily budget and see which terms yield conversions. The good news is any lead from search is likely looking to start a project soon, making them valuable. We will also set up a small Google retargeting campaign (display ads) to re-engage anyone who visited our site via any channel but didn’t contact us – this keeps Atyantik top-of-mind (e.g. they see our banner “Ready to build your idea?” while browsing other sites later).

(Note: Other channels like YouTube or Twitter could be explored later, but given resource focus, the above cover the primary avenues where our target personas can be efficiently reached.)

Outreach Tools & Workflow

To execute the outbound strategy at scale and manage leads, we will invest in a suite of sales tools (fitting within the INR 10–30k monthly tools budget). The ideal workflow is as follows:

  1. Prospect Sourcing with Apollo.io: Apollo is a powerful platform for building targeted B2B contact lists. We will use Apollo (or similar tools like ZoomInfo if available, but Apollo offers good value) to filter for contacts that match our persona:

    • Title/Role: Founder, Co-Founder, CEO, Owner, or President.
    • Company: Small companies or startups (we can filter company size 1-10 or use Apollo’s funding filters to find recently funded seed-stage companies).
    • Location: San Francisco Bay Area, New York, Los Angeles, Seattle, Austin, London (Apollo has location filters).
    • Possibly Industry: We might target industries prone to tech startups (e.g. SaaS, ecommerce, finance, healthcare), though since we welcome all, industry filter is optional. We mainly avoid clearly technical software companies (whose founders might already have a tech team). Apollo will provide us with names, email addresses, LinkedIn profiles, and sometimes direct dials for these prospects. We can easily gather a list of a few thousand qualified leads over time. (For example, one could find “Founders in San Francisco” and get hundreds of contacts). We’ll need to be mindful of quality: cross-check that they are indeed early-stage and not huge company CEOs. The Sales Navigator integration with Apollo can help refine this.

  2. Cold Email Outreach (Sequence with Lemlist/Instantly): Instead of using Apollo’s built-in email sender, which can be limited, we’ll export the prospect list to a dedicated cold email tool such as Instantly.io or Lemlist. These tools specialize in sending automated email sequences with good deliverability (warming up email domains, rotating sending IPs, etc.). As noted by experienced users, Apollo is excellent for prospecting but its email sending isn’t top-notch (Apollo.io leads : r/LeadGeneration), so it’s best to use a dedicated tool for outreach. We will:

    • Set up a fresh email domain or subdomain for cold outreach (to protect our main domain’s reputation). For example, use something like @atyantik-mail.com for sending, and warm it up via the tool.
    • Craft a multi-step email sequence (~3-4 touches) for our target. Email 1: a short, personalized introduction (e.g. Subject: “John, about your startup idea” – Body: “Hi [Name], I noticed your profile/[Startup] and wanted to reach out. We help non-technical founders like you turn ideas into real products. For example, we recently built an MVP for a founder in [city/industry]. If you’re working on a web or app idea and need a tech partner, I’d love to offer some free insights or a quote. Would you be open to a quick call?”). This emphasizes we understand their role and offers value (free insights).
      Follow-up 2: sent ~3-5 days later, perhaps share a brief case study or testimonial: “Just following up – we recently helped a founder [solving X problem] launch their platform in 8 weeks. I thought it might interest you given your focus on [their industry]. Let me know if you’d like to chat about how we could do similar for you.”
      Follow-up 3: another week later, a gentle bump: “I know startup founders are busy – just circling back. Happy to chat whenever is convenient or even if you just need advice on tech approach. No obligations.”
      We will personalize at least the greeting and possibly the company/name in body using merge fields. The tone stays friendly and helpful, not purely salesy. The sequence will stop if the person replies.
    • Mailmerge & Sending Volume: Start with a small batch (e.g. 50-100 emails/week) in Month 1 to test response and avoid spam flags, then ramp up to a few hundred per week by Month 2 as we add prospects. We’ll monitor open and reply rates in Instantly/Lemlist dashboard and tweak subject lines or content as needed. These tools also track positive replies and can integrate with CRM.

  3. LinkedIn Outreach: In parallel to email, a LinkedIn touch can increase success. Using LinkedIn Sales Navigator, we’ll save leads (the same people we email) into lists. We can then:

    • Send a connection request (possibly referencing something to personalize: e.g. “Hi, we’re both connected to [mutual connection]” or “Saw your recent post about [topic]”). No heavy pitch in the connection note aside from offering to connect.
    • After they accept, follow up with a short intro similar to the email but tailored to LinkedIn’s tone: “Thanks for connecting! Noticed you’re working on [startup/idea]. I run a dev agency that helps founders build out their tech. If you ever need any tech advice or a reliable dev team, happy to help. Just a message away!”
    • We can also share relevant content with them (for instance, if we publish a blog “Guide to Building an MVP,” we can send it saying “We wrote this guide for founders, thought you might find it useful!” – providing value first). Some of this can be automated or semi-automated with tools like PhantomBuster or Expandi to send connection requests and messages, but we must be cautious to stay within LinkedIn’s limits and maintain a personal feel. Given our targeted approach, a human touch (the BDEs sending messages manually but using templates) might work fine. The in-house Business Development Executives can divide the list and handle these outreach activities daily, effectively acting as an SDR team.

  4. CRM & Follow-up Calls: As soon as a lead expresses interest (replies to an email, messages back on LinkedIn, or fills our website form), we need to capture and nurture them. We should set up a CRM system (if not already) – even an Excel/Google Sheet or a simple tool like HubSpot CRM (which has a free tier) to track leads. The BDEs and the COO will then schedule follow-up calls. Our workflow:

    • When someone replies positively (“Yes, I’d like to talk” or “Tell me more”), respond promptly (within 12-24 hours max) with a friendly note and propose a meeting time. We can use a scheduling link (Calendly linked to our calendar) to make it easy for them to book a call at their convenience.
    • Before the call, research the person’s background and startup idea (if available) so we can speak their language and offer tailored suggestions on the call.
    • During the call, focus on listening to their idea and challenges. The goal is to build trust by consulting, not just selling. We’ll explain in simple terms how Atyantik can execute their vision, highlight relevant past projects, and address any concerns (time zone differences, process, etc.). The COO or a senior tech lead might join for credibility.
    • After the call, send a follow-up email summarizing the discussion and next steps (e.g. a proposal or a smaller scoping session).
    • Pipeline management: Many leads may not convert immediately (“we’re exploring options” or “planning next quarter”). We will nurture these by adding them to an email newsletter or drip (perhaps monthly updates or tips) to stay top-of-mind. Our CRM should have tasks to remind the BDE to check in after a few weeks (“Hi, just checking if you have any new questions about your project. We’re here when you’re ready.”).

  5. Tools for Efficiency: Besides Apollo and Instantly/Lemlist, other tools to consider:

    • LinkedIn Sales Navigator: (as mentioned) for advanced search and lead insights.
    • Email Verification Services: Before sending cold emails, use a tool like NeverBounce or Apollo’s built-in verifier to ensure emails are valid (to keep bounce rates low).
    • Email Warm-up Tools: Instantly and Lemlist have auto warm-up features to improve deliverability by gradually increasing send volume and interacting with other inboxes. We will use these for at least the first couple of weeks.
    • Analytics: Use UTM tracking on links in emails or ads to see which channel a lead came from (Google Analytics on our landing page will help attribute leads).
    • Collaboration: Use a project management tool (Trello or Asana) to track tasks in this campaign, like “Content piece draft,” “Launch LinkedIn Ads,” “Review month 1 metrics,” etc., so the team stays organized over the 3-month roadmap execution.

By combining these tools and processes, we create an outreach engine where each day/week we have new prospects being contacted, follow-ups happening, and interested leads being handled diligently by the sales team. The key is consistency and personalization – using automation to scale while avoiding becoming robotic. With the workflows above, we can manage a large volume of outreach systematically within our tool budget and manpower capacity.

Advertising & Targeting Strategy

To make the most of our advertising spend on Meta, Google, and LinkedIn, we will implement tailored targeting and creative strategies for each platform:

Facebook/Instagram (Meta) Ads Targeting

  • Audience Targeting: Utilize Meta’s detailed targeting to reach likely founders:
    • Geography: Pinpoint the six target metro areas (we can drop pins or use city targeting with 25-50 mile radius to cover surrounding tech suburbs).
    • Demographics: Men and women, ages roughly 25-50, English-speaking (since our content/landing will be in English). We might lean slightly to 30-45 where many second-career or experienced professionals start companies, but keep it broad initially.
    • Interests & Behavior: Include interests such as “Entrepreneurship”, “Startup company”, “Small business owners”, and relevant startup media (e.g. people who like Entrepreneur Magazine, Fast Company, TechCrunch, Wired). We can also target users who have shown interest in business startup tools (for example, interest in Kickstarter, Shark Tank, venture capital). Another powerful filter is behavior “Business Page Admins” – this finds Facebook accounts that admin a business page, often the business owner (How To Target Business Owners on Facebook Ads in 2025). That likely captures small business founders (including those starting tech products).
    • Lookalike Audiences: If we have any existing list of clients or leads (even a small list from Atyantik’s past projects), we can upload those emails to create a lookalike audience targeting people similar to those who already converted. This might improve efficiency if the data is good.
  • Ad Creative & Message: Use a mix of formats (image ads and short video). The messaging should speak to the founder’s mindset:
    • Example Image Ad: A graphic showing a “startup journey” visual – like an idea bulb icon turning into a app icon – with a caption “Have an Idea but Need a Tech Team?”. Text could read: “Non-technical founder? Don’t let the lack of a tech team stop you. We build MVPs and custom platforms for founders with big ideas. Get your product built – risk-free consultation available.” The tone: encouraging and reassuring.
    • We will A/B test a few versions: one that emphasizes speed (“Launch your MVP in 90 days!”), another that emphasizes trust (“Trusted development partner for founders – 5★ rated on Clutch”), and maybe one focusing on cost/value (“Fractional tech team at a startup-friendly budget”).
    • CTA button: likely “Learn More” or “Book Now” taking them to our landing page or a lead form.
  • Meta Ad Optimization: Start with maybe 2-3 ad sets (one for U.S. cities, one for London, perhaps separate if messaging differs slightly like using UK spelling/terminology for London). We will monitor results weekly – metrics like click-through rate (CTR), cost per click (CPC), and ultimately cost per lead (form submission or consultation booked). We’ll refine targeting if we see certain interests performing better. Given the budget, we might concentrate on one region at a time to gather data (for example, Month 1 focus on US cities, Month 2 on UK, or split evenly but then allocate more to the better performing region). Facebook’s algorithm, even with detailed targeting, benefits from some breadth, so we ensure our audience size isn’t too narrow (aim for at least a few hundred thousand potential reach in each ad set by combining interests).
  • Search Ads (Keywords): We’ll bid on a list of high-intent keywords:
    • General: startup software development, startup app development, build MVP for startup, hire developer startup, MVP development agency, software development for entrepreneurs.
    • Long-tail phrases a non-technical person might use: “need someone to build my app idea”, “how to develop a startup app (for me)” – we might catch queries phrased as questions, so using broad match modified or phrase match for “build my app idea” could capture “help me build my app idea”.
    • Use negative keywords to filter out irrelevant traffic (e.g. “jobs” if people are looking to get hired as developers, or “DIY” etc.).
    • We can also target keywords around our differentiators: e.g. “Clutch top developers India” if someone is specifically looking for agencies (though if they reach Clutch directly that’s fine).
  • Targeting and Bidding: Set campaigns to target locations: we can either run separate campaigns per country (US and UK) due to likely different cost-per-click. Use location setting to only show to people in those locations (not just interested in). Schedule ads to run perhaps during business hours of those regions for better response (e.g. 8am-8pm in each locale’s time) – though for web form it’s fine 24/7.
    • Start with manual or maximized CPC bidding with a modest max bid, ensuring we don’t blow the budget on a few clicks. Given unknown volume, maybe allocate ~$15/day (approx INR 1200/day) to search, which is ~$450/month, adjustable.
    • Monitor search query report to refine.
  • Ad Copy & Extensions: Each ad will have a compelling headline and description:
    • Headline ideas: “Startup MVP Development – Expert Agency”, “Turn Idea to App – Startup Dev Team”, “No Tech Co-founder? We Can Help!”
    • Descriptions highlight: “We specialize in helping non-technical founders build web/apps. End-to-end development, transparent pricing, fast delivery. Get a free consultation.”
    • Use ad extensions: Callout extensions (“Prototype in Weeks – Agile Development – Trusted by Founders”), Sitelink extensions (link to “Our Portfolio”, “Client Testimonials”, “Free Consultation”), and possibly a phone number (Google call extension) if we have a sales line – though being India-based, we might skip phone extension for US ads and stick to online contact.
  • Landing Page Alignment: Ensure the landing page is highly relevant to the ad (discussed later) to keep Quality Score high. This will help lower CPC.
  • Remarketing: Set up a Display remarketing audience for all visitors who clicked ads or visited the site. Even with a tiny budget (a few dollars a day), Google Display Network can show banner ads to those visitors as they browse other sites: reinforcing our message (“Still need a tech team? We’re here to help – Get your project quote.”). This keeps our company in their consideration set.

LinkedIn Ads Targeting

  • Audience Definition: On LinkedIn, we’ll use a combination of filters:
    • Locations: San Francisco Bay Area, Greater New York, Greater Los Angeles, Seattle Area, Austin TX, and Greater London. (We can either do one campaign with all and segment by city in the data, or separate campaigns by region to tailor messaging slightly.)
    • Job Titles: Founder, Co-Founder, Chief Executive Officer, Owner, President (these should cover most who lead an early-stage company). Alternatively, use Member Skills/Functions like “Entrepreneurship” or Fields of Study (some target “Business Owner” under member traits).
    • Company Size: 1-10 (to ensure they are small startups, as larger companies’ CEOs might not fit our profile of needing an external dev partner).
    • Industry: We might include a broad set (Tech, Software, but since many non-tech founders could be doing say a fintech startup or a healthcare startup, their LinkedIn company industry might be FinServ, Health, etc.). We could actually skip industry to not exclude our potential clients – company size and title suffice.
    • Funding or Growth Signals: LinkedIn has an option to target by member interests (e.g. “Small Business” or groups like “Founder Institute Alumni” etc. if available). We can also consider using Matched Audiences: if we have a list of say 100 known startup founders (maybe from Apollo), we could upload to LinkedIn to let it find similar people (though small sample might not be effective).
  • Ad Formats: Given budget, the best ROI on LinkedIn might be Sponsored Content (single image ads) or possibly Message Ads.
    • Sponsored Content: It appears in feed and can have a strong visual. We’ll create an image with perhaps a tagline overlay. For example, an image of a rocket (symbolizing launching) with text “Launch Your Startup MVP” or an image of two people working together with text “Your Tech Partner for Startup Success”. The post text will say something like: “Non-Technical Founder? We specialize in turning your business ideas into fully functional software. Atyantik’s development team has helped founders launch products quickly and affordably. Get a free consultation on your project.” A link will go to the landing page.
    • Message Ads (InMail): We can try sending a direct sponsored message to target founders. The message would be personalized (LinkedIn allows greeting with first name dynamically) and short: “Hi [Name], as a founder, you might be looking to build your product. We at Atyantik have helped many first-time founders develop their software successfully. If you ever need a trusted development team so you can focus on business, we’d love to chat. We’re offering a free 30-minute tech consultation to discuss your idea. Cheers, [Sender Name].” This appears in their LinkedIn inbox. Message Ads can feel intrusive, but since our target is narrow and the message relevant, it could catch some attention. We should ensure the sender is a real person (like our COO’s LinkedIn profile) for authenticity.
  • Budget and Bidding: LinkedIn typically has high minimum bids (often $5+ per click is common). We will set a daily budget low (e.g. $10-15/day) and a max bid to control costs. We might run a short burst campaign (e.g. 2 weeks on, then off) to see results. If cost per click or lead is prohibitively high (e.g. $50+ per lead), we may divert remaining budget to other channels. The key metric is if we can get a couple of good leads from LinkedIn within the 3-month span – it may be worth the spend for quality.
  • Monitoring: Use LinkedIn Campaign Manager analytics to see which job titles engaged most, adjust targeting accordingly. Perhaps we find “Co-Founder” gets more clicks than “CEO” (maybe because “CEO” includes more traditional businesses), so we could refine. Also test two versions of ad copy (one more direct, one storytelling) to optimize CTR.

In all paid channels, the messaging should be consistent – highlighting that Atyantik helps non-technical founders turn ideas into reality quickly and reliably. Each platform’s nuances are considered above in targeting. We’ll coordinate the campaigns so that messaging and visuals have a unified theme (brand consistency, so someone who sees us on LinkedIn and later on Facebook recognizes it’s the same company). After initial tests in Month 1, we’ll reallocate budget to the channel yielding the best cost per qualified lead in Month 2 and 3.

Lead Capture Funnel & Landing Pages

Driving traffic and outreach is only half the battle – we need a high-converting funnel to capture leads and move them towards becoming clients. Here’s the plan for our lead capture and nurturing funnel:

  • Dedicated Landing Page: We will create a special landing page tailored to the target persona (separate from the generic Atyantik homepage, to ensure focused messaging). This landing page will be the destination for our ad traffic and also a link we can share in outbound emails for more info. Key elements of the landing page:

    • Headline & Value Prop: An attention-grabbing headline that speaks to the audience. For example: “Bring Your Idea to Life – We Build MVPs for Visionary Founders.” A subheading could reinforce trust: “Software development for non-technical entrepreneurs. From concept to launch, we’ve got you covered.”
    • Benefits-Oriented Copy: Instead of technical specs, the copy will outline outcomes and assurances the founder cares about. Short sections or bullet points like:
      • “End-to-End Development: UX/UI, frontend, backend – all handled by our expert team, so you don’t need to manage multiple freelancers.”
      • “Fast MVP Launch: Get your product to market in weeks, not months – we specialize in rapid development to test your idea quickly.”
      • “No Tech Jargon: We communicate in plain English and guide you through each step. You’ll always know what’s happening.”
      • “Startup-Friendly Pricing: Flexible engagement models that fit early-stage budgets, with clear milestones and no surprise costs.”
      • “Trusted by Founders: [If possible, a quick testimonial:] ‘Atyantik helped me turn my idea into a live platform used by thousands – and they made the process simple.’ – [Name], founder of [Startup].”
    • Call to Action (CTA): The primary CTA will be a form or button for “Request a Free Consultation” or “Get a Free Technical Feasibility Call.” This speaks to them getting value (a consultation or quote) without commitment. The form will ideally be right at the top (above the fold) next to the headline or as a popup when they click a button. We keep the form minimal: name, email, maybe a text box for “Tell us about your project” (to gauge seriousness). Possibly also ask “Preferred contact method or time” or a phone number, but we don’t want to intimidate, so making the form too long could hurt conversions. We can always collect more info on the follow-up call.
    • Trust Signals: To increase conversion, include logos of any notable clients or partners Atyantik has had (if any startups or companies we’ve worked with, put their logo in a “Our clients have included…” section). Also, if we have Clutch 5-star rating or similar, display a badge or quote (“Rated 5★ on Clutch by clients”). If we have any case study, a brief snapshot (“Case Study: How we helped an Austin founder launch X product in 2 months”) with a “read more” could be included.
    • Visuals: Use images of either successful product screenshots (from past projects) or stock images that resonate with the idea of partnership and tech development (like a team collaborating, or a person sketching an app idea). We want the visitor (the founder) to picture themselves working with us. Possibly even a short intro video could help (e.g. the COO giving a 1-minute welcome message to personalize the company), but that’s optional if resources allow.
    • Technical SEO & Analytics: Ensure the page loads fast (especially important as people might be on mobile clicking from social ads). Install Google Analytics and Meta Pixel, LinkedIn Insight Tag on it to track conversions from each channel. Also set up a Google Tag Manager if needed for easy management. The URL should be something simple like atyantik.com/startup-development or a dedicated domain if needed for tracking.

  • Contact Forms & CTAs Site-wide: In addition to the dedicated page, make sure the main website is also optimized for conversion. The homepage should have a clear “Contact Us” or “Start Your Project” button. Perhaps create a top-bar notification that says “Looking to build your startup’s MVP? We specialize in that – get a free consultation” linking to the landing page. All blog posts or content targeting these personas should end with a call-to-action inviting readers to schedule a call or download a guide (if we create one).

  • Lead Magnet (Optional): As an additional inbound tactic, consider offering a downloadable resource or webinar that attracts non-technical founders. For example, an e-book like “Tech Startup Launch Guide for Non-Tech Founders”. We could promote this on LinkedIn or communities – interested founders give their email to download it. This way, even if they’re not ready to engage services today, we capture their email for future nurturing. Given the 3-month horizon, a full e-book might be ambitious, but even a short PDF checklist (“10 Steps to Go from Idea to MVP”) can work. This can be set up on the landing page (“Download our free guide”) as a secondary CTA. Those who download can be nurtured via an email drip (using Mailchimp or similar) over the next few months.

  • Qualification & Scheduling: Once a lead fills the consultation form, what happens? We should have an immediate response:

    • Send an automated thank you email: “Thank you for reaching out! We’re excited to learn about your idea. Our team will review your message and get in touch within 1 business day to schedule your free consultation. In the meantime, here’s a link to our portfolio [or blog].” This assures them we got their info and sets expectation.
    • The BDE should also ideally personally email within a day with available slots for a call, or even a Calendly link as mentioned, to reduce friction in scheduling the meeting.
    • Internally, each form fill triggers a notification (to sales email or Slack) so no inquiry slips through.

  • Nurturing Non-converting Visitors: Not everyone will fill the form on first visit. That’s why retargeting ads (on Google/Facebook) will remind them. Additionally, we can use an exit-intent popup on the landing page – e.g. if the user moves to close or switch, a popup could offer “Schedule a 15-min free advisory call now” or even a tiny incentive (“Get a 10% discount on your first project if you sign up for a call”). We must balance being proactive and not annoying. Alternatively, a chat widget (like Intercom or even a simple WhatsApp chat link) can be placed on the site so visitors can ask questions in chat – that might capture some who are shy to fill a form but willing to converse informally. Given we have an in-house team, someone could monitor chat during US business hours if possible.

In summary, the funnel starts from capturing attention via ads/outreach, bringing them to a compelling landing page, which converts them through a simple form or scheduling mechanism, and then our team takes over to move the lead to an active opportunity. By optimizing each step (targeting right people, giving them the info and reassurance they need, and making it easy to take action), we increase the chances that our marketing spend and effort translate to actual sales meetings and signed projects.

Messaging & Positioning Strategy

Crafting the right message for non-technical founders is vital. Our communication – be it in ads, emails, or the website copy – should meet them at their level and address their specific concerns. Here’s the messaging approach:

  • Emphasize Outcomes, Not Technical Details: Founders care about the end result (a working product, user satisfaction, business growth), not the tech stack or process minutiae. We should frame our services in terms of business outcomes. For example, instead of saying “We use React and Node.js to build scalable applications,” say “We build your app to scale as your user base grows, so you can acquire customers confidently.” Focus on how we enable them to achieve their goal (launching the product, getting user feedback, impressing investors) – essentially the “what” and “why” rather than the “how” in technical terms (Bridging the Gap: 12 Power Strategies for Non-Technical Founders to Excel with Tech Teams). By keeping language non-technical and benefit-driven, we make our message resonate.

  • Build Trust through Social Proof: Non-technical founders often feel a risk in working with an external dev team (Will they deliver? Can I trust them with my idea? Will they communicate well?). To counter this, our messaging must instill trust. We do this by showcasing testimonials from similar clients (“Atyantik was a game-changer for me as a first-time founder…”), highlighting years of experience or number of projects delivered, and any credentials (like awards or partner certifications). Case studies or success stories are golden: telling a short story of a founder who came to us with just an idea and we helped launch it, including perhaps some metrics (like “their app reached 10,000 users in 3 months, and secured seed funding”) if available. Such proof points address the fear of the unknown by showing others have succeeded with us.

  • Tone: Friendly and Collaborative: We want to come across as a partner, not a vendor. The tone in writing and speaking should be approachable, empathetic, and patient. Avoid any condescending language – some non-tech people fear being talked down to. Instead, we position as allies: “We understand building a tech product can be intimidating – that’s why we’re here to guide you at every step.” Words like “partner, guide, collaborate, together, team” versus “service provider, contract, etc.” make a difference. Also, avoid heavy jargon. If we must mention technical terms (to show capability), always pair them with an explanation in plain language. For instance, “We follow an agile development process (meaning we deliver your project in iterative phases, giving you frequent updates and flexibility to adjust features).” This assures them we won’t lose them in technobabble.

  • Address Pain Points & Objections: Incorporate messaging that proactively answers common worries:

    • “I’m not tech-savvy, how will I know what’s going on?” – We stress clear communication: “You’ll get updates every week in simple terms, and we’re always one call away for any question – no question is too ‘silly’ to ask.”
    • “Will this project run over budget or time?” – Emphasize our planning and transparency: “We break the project into milestones with agreed timelines and costs for each. You always know what you’ll get by when, and for how much. If changes are needed, we discuss impact openly. Your project’s success is our success, so we keep on schedule and budget.”
    • “Can I trust an overseas team?” – Highlight experience working with international clients: e.g. “We have happy clients in the US and UK – and our team adjusts to your time zone for key meetings. We pride ourselves on communication and reliability.” Also, mention any data security or IP protection measures if asked (signing NDAs, code ownership to client, etc.), as founders will want to protect their idea.
    • “Will they understand my vision/business?” – Convey domain understanding: “Our team doesn’t just code – we take time to understand your business model and users. We’ve built products across fintech, healthcare, e-commerce, and more, so we quickly grasp new concepts and provide input to make your product even better.” By addressing these points in our content (website FAQ, sales conversations, etc.), we reduce friction in their decision.

  • Highlight a Unique Value Proposition: We should articulate what sets Atyantik apart from generic dev shops. Possibilities: “startup specialists” (we focus on startups vs enterprise projects), “collaborative approach” (we work with you like an extended team, not just take orders), “proven process” (maybe we have a rapid MVP framework), or “full-stack expertise” (from design to deployment, under one roof). Since we’re India-based, one advantage is cost-effectiveness combined with quality – but we must be careful not to position on low cost (that can undermine perceived quality). Instead, phrase it as “affordable world-class talent” or “cost-efficient without compromise” to let them know they get great value. Also, possibly mention that being offshore can actually be a benefit in terms of nearly round-the-clock progress (if there’s a time zone difference, work can happen while the client sleeps, etc.). But always anchor on quality and trust first, cost second.

  • Consistency Across Touchpoints: Ensure that whether someone sees our Facebook ad, lands on the website, or talks to our salesperson, they hear a consistent story. All team members involved in communication should be on the same page about messaging. We can create a one-page “Messaging Guide” for internal use that outlines key phrases to use, our elevator pitch, and common answers to questions. This way, the brand voice remains uniform.

In essence, our messaging will say: “We know you have a great idea and business insight. Don’t let lack of coding skills stop you – let us be your tech partner. We make the process simple, transparent, and successful, so you can launch your product and achieve your vision.” This kind of positioning – focusing on enabling and empowering the founder – will appeal directly to the motivations of our target persona, while alleviating their fears through demonstrated credibility and a supportive approach.

Partnerships & Networking Opportunities

Beyond direct marketing and outreach, building strategic partnerships can be a force multiplier for lead generation. With our focus on early-stage founders, here are partnership and networking avenues to pursue:

  • Startup Accelerators & Incubators: Form relationships with organizations that nurture non-technical founders. Many accelerators (like Y Combinator, Techstars, Founder Institute, MassChallenge, Seedcamp in London, etc.) have cohorts of startups, often with founders seeking development resources. While top accelerators have their own network of vetted vendors, there are smaller or local programs where Atyantik could become a recommended development partner. We should reach out to program directors or mentors at these accelerators, especially ones in target cities or those focused on non-technical founders. Offer to mentor or host a workshop for their cohort (for example, a session on “Planning your MVP build: a guide for non-technical founders”). This gives value to the program and puts us in front of a dozen or more startups at once. Even if just one or two startups from each cohort engage us, it’s high leverage. We can also propose a referral arrangement – e.g. we give their startups a slight discount or extra support, and the accelerator includes us in their resource directory.

  • VCs and Angel Networks: Early-stage investors often have a roster of companies that might need development help. If we connect with angel investor groups or seed-stage VCs (especially those who invest in solo founders or non-technical founders), they could refer their portfolio companies to us. The angle is: we help their investment get to market faster and at lower cost/risk. Networking with these investors via LinkedIn or at local startup events could open these doors. Even in Ahmedabad/Gujarat, there might be connections to global investors that the COO or team can tap (perhaps past clients or acquaintances). A warm intro from an investor to a founder (“You need dev help? Talk to Atyantik.”) carries a lot of weight.

  • Local Business Chambers and Tech Hubs: In cities like Austin or Seattle, there are chambers of commerce, tech councils, or entrepreneur organizations that hold events (luncheons, panels). While being there in person is hard from India, some events are virtual now. We can reach out to co-working spaces (e.g. WeWork, local incubators) and see if we can sponsor a pizza lunch or happy hour in partnership, where we present our services. If direct sponsorship is expensive, we might do something like partnering with a local consultant who serves startups – they represent us or refer us in exchange for a finder’s fee. Meetup.com groups for startups or small biz could also allow us to sponsor a meeting or give a talk.

  • Online Partnerships: Consider aligning with online platforms that serve our audience:

    • Indie Hackers (part of Stripe) sometimes features interviews with founders. Perhaps we can contribute content or success stories (which indirectly promotes us as the enabler).
    • Podcasts or Blogs for Entrepreneurs: Identify a few popular podcasts, YouTube channels, or blogs that non-technical startup founders follow (e.g. “Indie Hackers” podcast, “This Week in Startups”, etc.). Look for opportunities to appear as a guest (maybe our COO can speak about “how to work effectively with a development agency” or share insights on tech trends for startups). If direct appearance is tough, engaging in comments or communities around those content hubs can still drive connections.
    • Tech Conferences/Hackathons (Virtual): There are hackathons or startup weekends often geared toward those with ideas looking for teams. We could volunteer as mentors or judges in such events (even virtually), which again puts us in contact with numerous idea-stage founders. It builds brand presence in the grassroots startup scene.

  • Alliances with Complementary Service Providers: Founders might also be looking for other help (design, marketing, legal). We can network with agencies or freelancers in those domains (for example, a UX/UI design freelancer who often needs back-end developers to execute their designs, or a startup lawyer who knows clients needing tech execution). Form a referral exchange: if they meet a founder needing development, they refer Atyantik; similarly, if we get a client who needs (say design or digital marketing), we refer back to them. This builds an informal referral network. We should formalize it by identifying key partners in each category and having at least an understanding or referral fee in place.

  • Educational Partnerships: Universities or MBA programs that encourage entrepreneurship (like Stanford, Berkeley, UT Austin, etc.) have incubators or startup clubs. Often, non-technical MBAs have ideas but need tech help. We could partner with their entrepreneurship centers to be a resource. For instance, offering to be on a mentorship panel or providing a “office hours” to student founders. While these might be very early, some student-founded startups get funding and could become real clients.

The partnership approach is more of a long-term play – it might not yield leads immediately within 3 months, but laying the groundwork now creates a steady pipeline later. In the 3-month roadmap, we can identify and reach out to, say, 10 key organizations (accelerators, etc.) and try to secure at least a couple of engagements (workshops/meetings). Even establishing one strong partnership (e.g. becoming the go-to dev team for a local accelerator that runs quarterly) can bring recurring clients. Additionally, being associated with respected startup organizations boosts our credibility in marketing (we can mention “Mentor at [Accelerator X]” in our bios, etc.).

Phased Execution Roadmap (Month 1–3+)

To implement this strategy systematically, we break it into phases with specific focus areas for each month. Below is the roadmap for the first 3 months, along with considerations for beyond Month 3:

  1. Month 1 – Foundation & Pilot:

    • Setup and Profiles: Create/refresh all online profiles – launch the dedicated landing page for founders (with analytics tracking), update Clutch and directory listings (ensure Atyantik’s profile highlights startup projects and solicit at least 1-2 new client reviews if possible to boost credibility). Set up social media pages if needed with consistent branding.
    • Content Preparation: Write initial messaging templates (cold email scripts, LinkedIn intro messages) and at least one or two insightful blog articles or LinkedIn posts geared to our audience (e.g. “Choosing the Right Tech Stack – A Guide for Non-Tech Founders” or a success story from our portfolio). These will be useful as email attachments or LinkedIn content during outreach.
    • Tool Integration: Subscribe to Apollo (upload filters, get initial lead lists) and the chosen email outreach tool (Lemlist/Instantly). Warm up the email domain and gradually ramp up sending ability. Set up LinkedIn Sales Nav and familiarize the team with search tactics. Set up CRM (import any existing leads we have, configure pipeline stages).
    • Small-scale Outreach Begins: In the second half of Month 1, execute a pilot outbound campaign. For example, select 50 prospects in one city (say, Bay Area) and send the first email and LinkedIn connects. Monitor the response to gauge if messaging is resonating. Use this to refine subject lines, intro wording, etc. (We might A/B test two different email approaches on 25 each to see which gets more replies.)
    • Ads Trial: Simultaneously, run a small trial of ads. For instance, start a Facebook/Instagram campaign with a minimal budget (~INR 500/day for two weeks) targeting one of the cities or a broad US audience, just to collect data on CTR and perhaps a couple of lead form submissions. Also run a very limited Google Ads test on brand terms or one key search term to ensure our landing page converts and Quality Score is okay. This month is about gathering baseline metrics: see if we get any consultation sign-ups or replies at all, and identify any obvious bottlenecks (like if no one is clicking our ads, our creative might need change).
    • Team Alignment: Train the BDEs and involved team members on lead handling. Do dry-runs of the sales call approach internally. Also ensure the calendar is ready for booking (set up Calendly with blocks for specific times that align with US morning (India evening) for easy scheduling).

  2. Month 2 – Acceleration & Multi-Channel Outreach:

    • Scale Outbound: Using lessons from Month 1, expand the cold outreach volume. For example, increase to contacting ~100-200 new prospects per week, spread across different geographies to learn which region responds best. Implement the full email sequence (follow-ups) and track metrics like open rate (aim for >50% with good subject lines), reply rate (aim for at least 5-10%). If reply rate is low, tweak the content or targeting. Also, integrate more LinkedIn actions: if in Month 1 we only emailed, in Month 2 ensure each prospect also gets a connection request or message on LinkedIn for a multi-touch effect.
    • Inbound Marketing Push: Launch the main ad campaigns on a broader scale now that the landing page and tracking are tested. Allocate the monthly ad budget across channels: e.g. INR 15k to Meta, 15k to Google, 10k to LinkedIn (adjust as needed). Actively manage these campaigns – every few days check performance. Pause underperforming ads and reallocate spend to the better ones. Also release a new piece of content (perhaps a case study blog or a short whitepaper) that can be used in ads or outreach as a hook. For instance, promote the blog post via LinkedIn or an email newsletter to prospects (“Thought you might like this article we wrote…”).
    • Lead Handling & Conversion: By Month 2, we expect to have some leads coming in (from either cold outreach or ads). Focus on converting leads to opportunities: The BDEs/COO should be doing several consultation calls. Gather feedback from these calls – what questions are founders asking? Use that to refine our FAQ, our messaging, or even our qualifying criteria. Some leads might be too early (idea but no budget yet) – find polite ways to keep them in the loop (maybe suggest they return when ready, and send them our guide in the meantime). For leads that show high potential, ensure proposals are turned around quickly. Basically, tighten the sales cycle steps: initial call -> requirements understanding -> proposal/estimate within a week -> follow-up. This is where the rubber meets the road in terms of turning leads into paying projects. Aim to close at least 1-2 small projects by end of Month 2 if possible (this might be optimistic, but even a pilot project or a paid discovery workshop could count).
    • Partnership Outreach: Begin reaching out to accelerators or partners identified. Perhaps by now, we have identified one in, say, London and one in New York to approach. Send a proposal or email to their community manager offering to do a free session or be a resource. Even if actual events happen later, establishing contact now is useful.
    • Review & Optimize: Toward end of Month 2, review all metrics: Which channel brought the most leads? What was the cost per lead from ads (e.g. if Facebook gave 10 leads at $25 each and Google gave 2 leads at $100 each, we know to focus on Facebook). How is the cold email hit rate – do we need to adjust our target persona or titles? Perhaps we learn that fintech founders responded more than e-commerce ones, etc. Use these insights to tweak targeting in both outbound (update Apollo filters or messaging for certain industries) and inbound (maybe create an ad specifically for “Fintech Founder? We have fintech dev expertise…”).

  3. Month 3 – Optimization & Expansion:

    • Double Down on What Works: By Month 3, we should have a clearer idea of top-performing tactics. Concentrate resources accordingly. For instance, if LinkedIn outreach is yielding lots of calls but Facebook ads aren’t, maybe shift more budget to LinkedIn Sales Navigator efforts or hire a part-time SDR to increase volume. Conversely, if cold email response is low but a particular Ad set on Google is bringing hot leads, invest more in that ad and perhaps create similar campaigns. Essentially, prune the ineffective and amplify the effective.
    • Refine Messaging & Creative: Update ad creatives to avoid audience fatigue and address any objections you’ve heard. Maybe our initial messaging was too generic – we can now incorporate a line like “Trusted by founders in [SF/NY]” if we got clients there, or use a testimonial from Month 2 clients in ads. For cold outreach, consider adding a new variant email that leverages any new case study (“In the last 2 months, we helped 3 founders build their prototypes. Here’s one example… [1-2 sentence case]. Would love to do the same for you.”). This adds social proof as we gain it.
    • Expand Content & SEO: If not already, start laying groundwork for longer-term inbound via content. Publish articles on our blog targeting relevant keywords (even though SEO results are beyond 3 months, the content also aids sales collateral). Possibly answer questions on Quora or relevant forums with links to our site for organic traffic. Also, encourage any happy early clients to review us on Clutch or give a testimonial we can publish – this will help inbound trust immensely.
    • Lead Funnel Fine-tuning: Look at the conversion rates: visits to form fills, form fills to actual calls, etc. If the landing page had lots of visits but few sign-ups, consider doing a usability check – maybe add an incentive or live chat to catch those hesitant ones. If calls are happening but few conversions to proposals, analyze if we’re targeting the right quality leads or if our pitching needs improvement. The COO might decide to adjust qualifying questions (e.g. explicitly ask on the form “Do you have a budget set aside?” to filter out the merely curious). Ensure no lead is slipping through cracks – by now the CRM should have a clear view of status for each lead, and we should chase up any dormant ones from Month 1-2. Sometimes a simple follow-up, “We spoke a month ago, just checking if you have any new questions or need help,” can rekindle a deal.
    • Partner Event/Workshop: If any partnership conversations from Month 2 progressed, try to schedule a concrete event in Month 3 or soon after. For example, maybe we secure a slot to mentor at an accelerator’s demo day or do a webinar in collaboration with a startup community online. Promote this event on our social media – it further establishes credibility.

  4. Beyond Month 3 (Months 4-6 and onward):

    • Scale Successful Channels: Now that the initial campaign period is over, allocate more budget to the best performing channels. If Facebook ads yielded multiple projects profitably, consider increasing spend even beyond INR 40k/month if ROI is clear. If outbound proved fruitful, maybe invest in a larger prospect database or an additional outreach specialist to handle volume. The idea is to build a sustainable engine: for example, schedule weekly email campaigns as a routine, maintain a constant ad presence, and keep content creation ongoing (perhaps one high-quality piece a month to bolster SEO and engagement).
    • Geographical Expansion or Segmentation: We targeted six regions; analyze which ones converted. It might be that 80% of our leads came from three of them. We can choose to concentrate where we hit product-market fit, or experiment with additional markets (maybe other US tech hubs like Boston, Toronto in Canada, or other European cities with strong startup scenes like Berlin, Paris if capacity allows). Our approach is replicable – we can clone what worked in SF for another city’s audience with minor tweaks.
    • Client Development & Referrals: By this time, hopefully a few projects are in execution. Deliver excellence on those. Satisfied clients can become ambassadors. We should actively ask for referrals once we’ve delivered value – e.g. if a founder is happy, ask if they know any fellow entrepreneurs who might need a tech team. Perhaps create a referral incentive (like, “refer another startup to us and we’ll give you $500 or a month of free maintenance” – something that motivates them). Also encourage them to leave reviews on Clutch or LinkedIn recommendations. This starts the word-of-mouth loop which is invaluable and cost-free.
    • Long-Term Partnerships: Continue nurturing the partnerships initiated. Over 6+ months, we might formalize one with an accelerator (maybe sign an MoU to be an official dev partner for their cohorts). This yields a steady stream of introductions every batch. Similarly, maintain relationships with any lead sources (e.g., keep engaging in communities, answer questions on forums to remain visible).
    • Evaluate Team and Process: As the lead gen engine scales, ensure the team can handle it. If we foresee many calls, maybe an additional sales hire or training an existing team member to assist in sales will be necessary. Internally, build a knowledge base of all FAQs asked by prospects so that everyone answers consistently and thoroughly. Fine-tune the proposal templates and contracting process to shorten the time from verbal “yes” to project kickoff.

By executing this phased plan, Atyantik should start seeing a consistent flow of qualified leads within a few months. The combination of proactive outreach and strategic inbound marketing creates multiple touchpoints with our target personas. The roadmap’s iterative nature (pilot, scale, optimize) ensures we learn and adapt quickly, maximizing the use of the limited budget. Ultimately, the deliverable is a repeatable client acquisition system – one that can be maintained or expanded beyond 6 months, continually feeding the business with new project opportunities and fueling growth.

Conclusion

In conclusion, this strategic plan is designed to establish Atyantik as a trusted development partner for non-technical founders by meeting them where they are (both online and in their startup communities), speaking their language, and addressing their needs with a compelling value proposition. Through a balanced mix of outbound hustle and inbound attraction, supported by appropriate tools and a tailored message, we will build a pipeline of small-to-mid-sized tech projects in the target regions. The key is consistency and constant refinement: by tracking results closely and remaining agile in our tactics, we can optimize our lead generation engine for scalability. Over the next 3–6 months, Atyantik can expect to not only win new projects but also forge lasting relationships with early-stage entrepreneurs – relationships that can grow into long-term accounts and referrals. This plan sets the stage for sustainable business development, turning Atyantik’s technical expertise into tangible business growth by powering the visions of founders around the world.

Sources: The above strategy is informed by industry best practices and research on what drives agency growth. Studies indicate that platforms like LinkedIn are top channels for acquiring software development clients (How to get clients for a software company? - Your Software Supplier), and that directories (Clutch, Upwork) and outbound sales remain effective levers for lead gen (How to get clients for a software company? - Your Software Supplier) (How to get clients for a software company? - Your Software Supplier). Cold outreach, in particular, has been highlighted as a cost-effective approach for companies with limited marketing budgets (Is cold outreach effective? - The BD School), allowing precise targeting and personal engagement. We also incorporate insights on communicating with non-technical stakeholders, emphasizing clarity on the “what and why” over the “how” (Bridging the Gap: 12 Power Strategies for Non-Technical Founders to Excel with Tech Teams) to build trust. By applying these principles, Atyantik’s outreach plan is grounded in proven tactics tailored to our specific audience and goals. With diligent execution, the company will be positioned to consistently attract and close deals with early-stage founders, establishing a robust foothold in the startup development market.